FOR IMMEDIATE RELEASE
Bomanite of New Jersey, Inc. Changes Name to Beyond Concrete
KEYPORT, NJ--Nov. 15, 2004--Having just celebrated its 20th Anniversary, Bomanite of New Jersey has changed its name to Beyond Concrete (www.beyondconcrete.com). According to Ira Goldberg, founder and president, "Our expertise and continued success in the residential and commercial stamped concrete industry has afforded us the opportunity to expand and provide additional products and services. It was a natural progression to evolve in this direction." The new name also reflects the fact that the company no longer merely services New Jersey, but has now grown to cover New York City, Long Island, and Eastern Pennsylvania.
In addition, the company has chosen to redefine itself in the marketplace as a complete solution provider for the decorative concrete and paving industry. Beyond Concrete now offers an extensive line of coating and topping products to add beauty and durability to new or existing concrete surfaces. These treatments include epoxies, granite and quartz surfaces, polishing, chemically resistant flooring, concrete artwork, polymer concrete, stained and colored concrete, and much, much more. Goldberg indicates that this expansion in no way would detract from the company's dominant position in the imprinted concrete industry. "Our affiliation with Bomanite Corporation is stronger than ever and continues to inspire us to be the industry leader and trendsetter." Goldberg continues, "Beyond Concrete can now offer turnkey systems and affordable solutions for every decorative concrete paving requirement. All of our products strive to provide a more cost-effective alternative to real stone products, such as granite, slate and unit pavers. This is done without sacrificing quality, while at the same time increasing design capabilities. If you can imagine it, we can create it."
About Beyond Concrete
Beyond Concrete began in 1984 as the exclusive licensed contractor for Bomanite Corporation in Monmouth and Middlesex counties. Since then, its territory has expanded to include all of New Jersey, New York City, Long Island and Eastern Pennsylvania. Prominent commercial installations include the flagship Manhattan stores for Home Depot; multiple projects for The Trump Organization; and installations at the following Atlantic City casinos/hotels: Tropicana, Bally's, Bally's Wild West, Caesar's, and Resorts. Other regional installations include Six Flags Great Adventure, Madame Tussaud's Wax Museum, as well as such municipal and governmental projects as the Secaucus Transfer Station and streetscapes in Carteret and Avalon; projects at higher education facilities--Seton Hall University and Rutgers-The State University of New Jersey; the Meadowlands Raceway; and multiple Hilton, Marriott and Holiday Inn locations throughout the metropolitan area. The company has done countless residential installations, including driveways, pool decks, sidewalks, patios, and interior applications.
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